Doobiepalooza Posters

The following are posters I designed for the Doobie Radio’s annual music festivals (2021-2022). These posters, which feature artists with over one million monthly listeners across streaming platforms, played a pivotal role in the marketing campaign leading up to the festival. In a college environment where every available bulletin board is covered in flyers for various campus happenings, I recognized just how important it was to design a poster that would pop. I chose bold fonts and vibrant colors while maintaining a sense of consistency so as to not overwhelm the viewer. These posters contributed to the success of the events by driving in foot traffic and increasing our budget to over 150k for the following year.